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All images can have a business model seo file name and a different attribute, which must be used. ALT attribute specifies an alternate text for images, which, for various reasons, can not be displayed. Also, if you use the picture as a link, the alt text, and images they will be treated in the same way local business seo services anchor text in the text. However, if you decide to use an image as a link, fill out the alternate text for the search engines helps Google understand more about the reference site.Imagine writing your anchor text link text.